Hi friends, Two days back , on 29th july 2019, we all heard news of v g siddhartha, main promoter of cafe coffee day has done suicide under emotional pressure. I personally love black coffee of cafe coffee day, too that extent that i don’t like star bucks coffee taste. If one look back history of failed indian entrepreneur, these three examples 1) s. raju from satyam computers (2) vijay malya from kingfisher (3) v g siddhartha from cafe coffee day……all these three person failed in their business but they have managed their failure differently. Raju has accepted his fault & surrender, malya flew from country to escape from all charges & siddhartha has killed himself. I do not want to go into detail, why they fail or what they can do financially to prevent their failure. But my point is why significant difference in behaviour pattern of these three failed entrepreneur?….. Answer is they have teckle their emotional injuries differently.

Most of the time we all know how to handle our physical injuries, even 3rd grade student also know that if he has physical injury than apply dettol & band-aid. But unfortunately no much awareness for emotional injuries. Our mind is hurt by many emotions like failure, rejection, guilt , loss, loneliness etc. Such injuries are very harmful than physical injuries. Most of the time human mind don’t come out from negative thought , ruminate all that negativity every minutes. At one weak emotional moment, if your negative thought becomes powerful than it leads to outcome like what v g siddhartha has done.

Failure leads to three specific psychological wounds that require emotional first aid. (1) It damages our self-esteem by inducing us to draw conclusions about our skills, abilities, and capacities that are highly inaccurate and distorted. (2) It saps our confidence, motivation, and optimism, making us feel helpless and trapped. (3)And it can trigger unconscious stresses and fears that lead us to inadvertently sabotage our future efforts.

Because of these three emotional injuries after failure , we doubt on ourselves & ultimately we give up our effort.

Now question is what to do in such situation? Many motivational example available that thomas adison failed 10000 times before it invented light bulb. But such motivational thought is less effective in that stressfull emotional situation.

I personally feel, our hoby of extra activity like any games or music help a lot during such emotional injury. One has to divert his mind from set back & try to do fresh effort again to overcome failure. Lastly close this topic with bhagavat gita’s shlok, when lord krishna told to arjun ” arjun, I can guide you in this battle but this is your battle, you have to fight & win it.

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