It is inevitable that during our normal activities there are times in which we need to look down. It’s normal, and it’s often necessary. We do it constantly and don’t think twice about the motion, or how often our neck is performing the motion that we have asked it to do. Many people spend a large percentage of their time each day looking down at their cellular phones. Many of us also spend a considerable amount of time looking down at computer screens.
In each of these scenarios, it is very easy for time to pass quickly while we are looking down. We become extremely focused on what we are doing, regardless of whether it is because we are reading or typing into our phones or our computers. Time can go quickly while we are so engrossed in what we are doing. But this also means that we are not actively thinking about the fact that our necks have remained in the position of looking downward throughout the duration of time that has been spent staring at our cells and computer screens.
The result can often be an excessive strain on our neck, which eventually can result in ramifications that we would prefer not to have. Because this prolonged pressure can create problems with our posture, which in turn causes issues with our spine, shoulder, and cervical nerves. It can also literally become a pain in the neck.
This neck pain usually is coming from the soft tissue – which are the bones, tendons, ligaments, and muscles that combine to form the anatomy of your neck – this is also known as your cervical spine. The activities that involve looking down for long periods of time can place enough stress on this area to cause you discomfort.
If this has happened to you, you are not alone. According to one study, 79% of the population between ages 18 and 44 have their cell phones with them virtually all of the time with only two hours of their waking days spent without their cell phones in their hands. Another study found that children and adolescents spend an average of 5-7 hours each day with their heads flexed while reading and texting on their cell phone and handheld devices. That accumulates to somewhere between 1825 and 2555 hours over the course of a year.

In fact, enough of us have spent an extensive amount of time looking down while engaged with technology, that there are terms for the pain that it can cause. Pain that develops from starring at your cell phone is also referred to as text neck. Some sources will also refer to this as tech neck, while that term is also used to define neck pain from prolonged use of the computer.
This Text neck or neck pain in medical terminology known as a Trapezius myalgia.
Trapezius myalgia (TM) is characterized by neck and shoulder pain, stiffness, and tenderness in the region of the upper trapezius muscle. This condition generally occurs in people who work monotonous jobs that demand long or repetitive manual work tasks, often accompanied by a strained work posture.
The treatment options to manage this condition are limited, such as a combination of rest, medication, exercise therapy, physical therapy, acupuncture, and behavioral therapy. This new Japanese technique to embolize culprit vessle gives promising results.
There are main four arteries which supply blood to this region. Selective cannulation of these vessels & its angiography shows which vessels is involved in chronic inflammation. Once that culprit vessle identified than embolic material injected within it.

By injecting embolic material within culprit vessle, chronic inflammatory process stops & pain reduces.

This technique is widely used in osteoarthritic knee joint pain, frozen shoulder & tenis elbow. No severe side effect or complication of this procedure. Many times along with this procedure steroids injections are recommended.
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